Back on topic... one pro brewer I was lucky to be there from start to finish on a brew day looked to base pitch rates more on the commercially available yeast pack size, in this case was US05 dry block of 5kg. I unfortunately can't remember the size of the fermenter which they had, might've been pitching into 1000L in a 2000L FV and then dumping another 1000L wort into the FV a couple days later as the brew rig limit was 1000L. Surprisingly this converts to exactly 11.5grams per 23L, so based on that a similar pitching rate to as recommended by Safale on the packet.
They rehydrated too, but that's another debate...