T.D.
Hop Whore
- Joined
- 28/4/05
- Messages
- 2,214
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It depends on your perspective, and the perspective of your potential customer. I would much rather attend a micro where I know the beers are going to differ slightly from batch to batch - whether it is from intentional tinkering or from the inherent vagaries of "hand-crafting" anything - than sit in a pub and drink the same old stuff, mass-produced by chemists. Each to their own, but I'm damn sure that most here would agree.Is commercial brewing about reproducibility year after year or being like a homebrewer and having the public pay for your tinkering??
Cheers,
TSD
TSD, I couldn't agree more with your comments here. I think, in a nutshell, this is precisely why the microbrewing industry in Australia is just farting along without any real enthusiasm (relative to North American for example). I think brewers in Australia are totally confused about what the consumer wants - they are being *told* that consumers wants consistency. I wonder how many people who drink wine also drink beer??? Quite a few I would say. Wine differs considerably from vintage to vintage - which is kind of the point, and is publicised as such. So why would consumers' minds all of a sudden do a 180 degree shift when they drink beer instead of wine? I have always said that if I ever went into a commercial venture in brewing that I would promote the fact there is variation from batch to batch. I would put a "batch number" on the label and let the consumers fight it out as to which one is best. It adds some character to the product and it really promotes the boutique-ness of the enterprise. Personally I think too many micros in Australia are torn between copying the big guys and expressing a bit of originality themselves. My preference is definitely for the latter.