By James Atkinson
Coopers chairman Glenn Cooper and Little Creatures founder Howard Cearns have given insights on draught beer at home products, as a poll by TheShout found 70 per cent of respondents believe Lion's Tap King is bad news for pubs (pictured right).
Billed by Lion as a market-leading innovation
for the beer category, Tap King has copped a strong backlash from hoteliers.
Glenn Cooper told TheShout that the reaction was similar when Coopers made its entry into making home brew kits.
He reiterated his earlier comments
that if people decide to sit at home and drink beer as an alternative to visiting the pub, "there's something wrong with your hotel".
"Hotels are not just selling beer, they're selling atmosphere," he said.
Asked if Coopers would consider developing a Tap King equivalent product, he said he doubted whether any home draught system could ever compare with having a Coopers in a hotel.
"It would be hard to beat a good pub with good beer line systems in quality," he said.
It really does sound like a Tap-A-Draught style system.