But if there was a varied selection (let's say the range that Beer Cartel + Leura Cellars have) at 2 cents a pint easily available, would you have started brewing in the first place?
I think there are many brewers that started brewing because they wanted to drink something better that what was easily available. Clearly some people enjoy the process, but I doubt that "having a go at making it yourself" would have been the primary motivator for the majority.
Either way, my point is that one size does not fit all, the same way as there isn't only one right way of making beer. If Cooper's want to team up with a "Brewing Thermomix" company and try to get a higher profile for homebrew, then good luck to them. The market place will sort itself fairly quickly and we'll see if it is a one season fad for cashed up people or something that will hang around and mature over a decade.
The timing is good. In time for father's day and Christmas.