What Is The Future Of Beer

[.DJ.]

speaking Murrays and Black IPA's, they have one coming out this month I believe...

 

[Wardhog]

But in a perfect world.. More IPA's!!!

Hear, hear.

But it needs to be a gradual shift to those sorts of beers. I think Thirsty Boy's right in that lighter inoffensive beers are what sells here today. It took the megabreweries a long time to evolve (or devolve, depending on your viewpoint) their beers into what they are today. Like it or not, they are what people are used to, and you don't change the view of that large a group of people overnight.

Improve and evolve the type of beers they're used to, don't try to force new flavours on them. Slowly change what Australia thinks beer is. Take another 40 years to make the average Aussie think that beer should have a minimum of 65 IBU and be copper coloured.

 

[Dazza_devil]

Marketing can sell anything. The big breweries have got enough dough to sell anything if they really wanted. It's not what the people want just what they are led to believe they want.
How about marketing a beer taken from a secret recipe that dead monk made 200 years ago found in the ruins of an old monestary. You get the drift.
What's in the future, maybe they will put more vitamins and a cure for cancer into the beer so the more you drink the healthier you get.
Perhaps it will be less than 2 percent alcohol because society's tolerence to alcohol has diminished. We may be so controlled in 100 years time that homebrewers are the only brewers and it's blackmarket.
What about a beer with a hint of viagra guaranteed to give you a fat for 24 hours, now that's gotta sell.

 

[SpillsMostOfIt]

Why should anyone here be defining what the masses drink?

I would have thought that people tend to buy what they want to buy and drink what they want to drink. Isn't that one of the reasons why we homebrewers (craftbrewers, amateur brewers, wankers) brew the sorts of beers we want?

Surely, to suggest otherwise would be like me, as a lover of small, environment-friendly cars, asserting that all you 4-, 6- and 8- cylinder car owners should be driving "better" cars, or if those freaky Apple computer fans were to insist that the Windows machines became illegal?

 

[Dazza_devil]

No-one is gonna buy something unless they know it exists. They wont even look for it on the shelf. Consumers usually buy with some sort of recommendation and usually aren't game to try something different particulaly if it is expensive and an unknown quantity. The media predicts this but I would say that peoples knowledge of beer in general is on the increase and so are the availability of better beers. My prediction for the furure is upward and outward.

 

[Thirsty Boy]

What do I want it to be? Well due to our climate I would like to see a rise in Wheats and Saisons.

Now there is a good take-away for the OP. I think this is spot on.

Less alcoholic versions of Saison - in the vein of the stuff that would have originally been brewed for field hands.

Quenching Tart wheat beers - I think Wits or American wheats rather than Hefe's. Nothing with a load of bananas or cloves, just a light fruitiness, a tart wheat thirst quench and not too much bitterness.

Maybe Berliner Weiss at the less acid end of the spectrum - Great summer day drink & has the plus of being very low alcohol too.

 

[pmolou]

although there are actually a couple of quality low gravity Saisons and Belgians already around such as Murrays and Temple Saison :icon_drool2: ...

 

[drsmurto]

Clouded the future of beer is.....

 

[Muggus]

Clouded the future of beer is.....

I certainly hope so.
Save me the time filtering the bloody stuff!

 

[BitterBulldog]

The future is looking fkn GREAT!
I haven't brewed the same style twice & everytime i go to Dan Murphies or 1st Choice there's a new Aussie Micro to try!
Style wise i like the direction Murray's is taking - combining styles etc!