The problem is that by the time I decide to add something to the cart, I get logged out. Here's how it's broken for my use case:
- I log in.
- I do a search for certain parts. Perhaps multiple searches in multiple tabs.
- I open a new tab for each part that could potentially be useful for what I'm trying to achieve.
- I go and research the parts, measure things and otherwise try to work out if I need the part or not. This may take a few minutes or several hours.
- I return to each of the open tabs or the search results and try to add things to wish list or cart. It breaks at this point.
Second last time I tried to order stuff from Kegland, the website kept logging me out over the space of a day, while I was trying to figure out what I needed, what was in stock and whether I could build a solution without the parts that were not in stock. Eventually I got the ***** and ended up spending my $400+ at Beer Co., since their website was not a friction point and they had stock of Kegland products that Kegland didn't have available.
Kegland could have had many more hundreds of dollars worth of sales from me if their web site made it easier for me to make purchases. (Or more bluntly, if it didn't get in the way of making purchases.)
