I know a lot of you like cheap prices,I do too.I am associated with a industry that barely survives for the most part in Australia.
The internet has made margins even smaller.I have expertise that can't be purchased online.But cheap people keep buying incorrect equipment,then want it corrected here so I charge accordingly.
Online sales will be the death of my industry,but for now I am needed.But eventually the expertise and knowledge will be lost to this country.
Australia needs a presence all be it tiny,but when it is a monoply at "telstra" prices or you have to actually travel overseas for a custom fit,then it's to late.
Just my 2c
I used to get fired up and shake my head about the loss of expertise in the Australian workforce. From the eighties to about 2000 there was a lot of if your over thirty your over the hill, and its a young mans world. When you work alongside people who could use their knowledge to solve problems, name and source parts off machines and equipment they've dealt with over a 40 year career its an extremely impressive and satisfying experience. But in the end most companies didn't value these people and moved most of them on with redundancy packages and early retirement.
These days I've lost count of the number of times I been to stores with the make and model of my car, stereo, fridge etc, etc , the name of the part I want along with the part number (even photographs) to be told by the 15 yo pimply faced expert, its not listed on the computer system they use and I'll have to physically bring the part into the store (no fun at all when you've traveled 60 klm from the suburbs to the city centre for nothin').
The good thing is that there are still heaps of people to turn too with all the expertise and help you need to solve a problem, hobbyists. Look at the fantastic work and skills of hot rod & car restorers, woodworkers, metalworkers, electronic enthusiasts, self sufficiency people, etc, and the list goes on. 99% of them willing to share their knowledge and passion for what they do with people who ask them. These are the people who I turn to when I need to know, say where to get the right fan belt or radiator hose (and leave the local garage for buying bread & milk, 100 kilo bags of f*cking dogfood, firewood, shampoo, porn, anything but a car part).
Local business still gets a chance at earning some of my money, but usually only the ones that are one the Internet with good information about their products, pricing, and contact details. I won't waste time running my arse off anymore from store to store in a futile attempt to buy something they should stock but don't.
A short time ago working for a company for 25-30 years was classed as a career, these days you are your career. Anyone who can successfully run a brick and mortar walk in business could succesfully run an on-line shop, it should even be easier as lots of things can be shipped direct from a supplier to your customer saving you all the storage, packing, shipping costs. Or the other option is like Craftbrewer who has both a brick and mortar shop and on-line store.
For all its faults and problems todays Australia still offers lots of opportunities to do well (and what a country to live in), businesses will now have to earn the money differently. To use CraftBrewer as an example while many businesses seem to be complaining about competion and losing sales, he seems to be thriving. His web site is well thought out, has fair pricing, gives excellent service, and sorts out any problems quickly, and seems a nice guy ta boot (usual no affiliation bullshit, just a satisfied customer). The point I'm making is that all businesses who want your money should operate like this.
In the seventies the various Gods of Rock & Roll used to start world tours in Australia because we were the hardest audience in the world to please. People worked hard for their money and expected great value when they spent it. Even if the band was The Rolling Stones and had a bad night they'd cop bucket loads of shit and know they deserved it. Well guess what, this is what is happening to Australian Retailers now and if they don't like it they'd better fix up their act pretty quick or go the way of the Dodo.
Even though times are a changing (and they always will), we just need people to be more optomistic, or to use the straight shooting no bullshit Australian line 'No wurries, she'll be wright mate!!!' (Please note this last comment is in the old context of someone who would have his arm cut off rather than go back on his word, or let a mate down when needed, and not to be interpeted as the modern coffee club, white latte sipping suit who's got no intention of doing anything he promises anyone except himself).
What a F*******cking rant sorry guys (I bet a lot of you quote this last line with +1 +2 ......................... + 200 :lol: ).