A lot of home brewing systems these days are so sophisticated and professional they stand on par with commercial premises. It just doesn't make any sense to me after spending all your time and money into lovingly building a fantastic system like that to then look at trying to cut out the most important process for continued success of a high quality product.
When brewing beer I want everything to be like when I first brought my wife and newborn daughters home from hospital, a sparkling clean house, bedroom, cot, etc. I like my system to sparkle, clean grain mill, clean water, clean mashtun, clean boiler, everything lovingly prepared to create a beautiful beverage. And then probably the most important thing to me is to have a shiny pristine home ready for it to live in until I'm ready to enjoy it. I brew and cook with love and happiness cast into the pot and because of that its never been a chore to keep things clean!
Its taken years for the general public to get over the army of grubs and grotts who proudly said 'Here mate, try this I brewed it myself'. I still meet people who recoil in horror when you mention home brewing because they tried some 20 years ago and were so disgusted they can't be tempted to try again. People used to make all sorts of reasons up for why it tasted like crap, but I can tell you the main one was that when you saw how most people were making a batch back then it was mainly due to filthy hygiene.
4 to 5 hours spent making 20litres of beer and then wanting to save 5 minutes cleaning a keg is bad because like Manticle said earlier "The row, if you call it that is not just for your benefit - it's for anyone curious about whether corner cutting is a good idea". If someone messes up their first batch of beer due to bad hygiene advice they might be lost to the hobby for good, and that really would be a shame.
I think its great when people discuss and try to find better and more efficient ways to clean brewing equipment, some of the inventions in beer line cleaners, keg and bottle washers are brilliant, but remember they're not trying to take away anything of the required cleaning process, they're just try to make the job easier.
http://ethesis.helsinki.fi/julkaisut/maa/skemi/vk/storgards/processh.pdf
See section on page 23: 2.2.3 Contamination of beer dispensing systems
And anyyone unhappy about cleaning should remember it's possible to drink a huge variety of excellent beers these days without doing any cleaning at all by visiting the local bottle shop. :beer: