Ahhh, THAT! can of worms, it's a new thing, are you referring to smell, taste (fresh hoppy not bitterness) or bitterness?
Remember that taste is a blunt instrument, what many perceive as taste is in fact aroma from the olfactory gland (smell)
One of my favourites here in Aus is Bentspoke's crankshaft
Beer. In Cans. (note, they list the hop varieties but not the type, T45, T90, cryo etc) crack the can and prepare to be assaulted by hops, this was when they had a full opening lid can, due to moronic recycling rules here these cans were deemed not redeemable as their lid was missing so Bentspoke went to a traditional can with the stupid little opening (think coke or pepsi can) result? Almost no hop assault as your mouth is now covering the opening, meaning that all the hoppy goodness was in fact coming in through the nostrils.
The yanks have been leading the charge on this sort of thing with their IPA's, and have come up with cryo, and extracts to accomplish things that cones and pellets alone cannot. A quick look at this
T-45 versus T-90 Hop Pellets…. gives a small insight into the intricacies of standard pellets, add in cryo, and extract and you do indeed have a Pandora's box.
For the big aroma/flavour hit, dry hopping is the way to go, at various stages in the fermentation, and also in the keg, BUT (there's always a fuc**ng but) open the bottle or tap, pour the beer and whoosh all that hoppy stuff, wait a couple of minutes and it's mostly gone, I have yet to find a big hoppy beer (not talking bitterness here) that keeps its allure for more than a few minutes.
Personally I think this whole huge hoppy thing is a bit of a fad and will die a natural death, a bit like "hard seltzers" just chuck a large vodka into a glass of soda water ffs (bloody millennials)
After 68yrs (56 drinking, I started early) if I had to pick one beer for the rest of my life it would be cask conditioned London Pride (the draught/bottled is rubbish, way too much co2 bite) being an ex Fullers landlord I'm probably a bit biased but it's stood the test of time a bit like Old Peculiar, I wonder how many hop bombs will still be around in 10yrs time, let alone the 60yrs that LP has been served for, Fullers and Youngs (yeh I'm a Londoner) were brewing craft ale when the great unwashed British population was drinking Grotneys, and Fosters (with a dash of lime ugh!) the yanks were swilling Budweiser!
Just Googled AND!
Bud Light is the most popular beer by FAR. It did $5.2 billion in sales last year, which is more than double the runner up,
Coors Light.Aug 8, 2019
Oh dear I'm on my hobby horse again, sorry Rob got a bit side tracked, chase your hop fairies but be aware they are fleeting little creatures, maybe oils/extracts/cryo (I haven't used them so can't help there) are the answer, either way good luck with your quest, the beauty of this hobby/obsession is we are free to do as we please, and hopefully I've given you something to consider re: cryo/extracts, conventional wisdom btw is 50/50 cryo/T-pellets.
I'll stand by my statement that sanitation is key, followed by temp control, and then oxygen exposure, and I'm happy to agree to disagree.
fwiw, drain a wooden barrel (36 gal) of LP and in the bottom you'll find about two double handfuls of hop cones (food for thought)