argon
firmitas, utilitas, venustas
- Joined
- 8/5/09
- Messages
- 2,994
- Reaction score
- 125
No, but at the same time, it pisses me off that a few upstarts with a good ad agency can market a beer on the ideal that they will eventually be an organic, local farm based brewery while others are struggling along actually doing it. If they thought that terroir and quality in beer actually mattered they would set up the brewery or contract to a small craft-orientated brewery rather than use the big, same, same contract brewery in Sydney. They aren't brewing beer, they marketing it and that doesn't earn a whole heap of respect in my books.
Yeah understood but slagging off your opposition by publicly having a go at them is not a way to improve your own business. Certainly not good marketing practice.
These guys may not be passionate brewers, or even all that interested in making beer, but it seems to me theyve identified a hole in the market that they will fill. If I was putting together a brewery business, Id rather have 2 marketeers and an accountant, over 3 guys that love making fantastic beer but havent a clue how to sell it.
If these guys can make money by selling a less than brilliant quality product (not saying it is, just an example) best of luck to them. Theyre fulfilling a demand. Fosters Group, Kirin (Lion Nathan), Anheuser-Busch have shown this works. Ill take their business model and profits over a good quality micro any day.
If TwoMetreTall brewery don't like what Endevour are doing... keep it to themselves or show they are better. By marketing better, differentiating themselves and/or producing a better quality product.