I remember a couple of years ago when VB had a promotion with similar fridge to these as prizes.
A local pub had one on display and I gave it the once over.
There was a sticker on the fridge of the maker of the fridge (can't recall the company now), so I wrote down the phone number and gave them a call.
They had converted the fridge for CUB from a single glass door fridge to a double glass door fridge and put the signage on and beer lines etc.
The price wasn't $10k though. Was something around the $2k mark from memory.
I went out and got a re-furbished 351 litre fridge and converted that for a LOT cheaper and it doesn't have the VB signage