OK that was cool.
Contacted Sony, told them my TV was ******* out on me. Went through the usual, banter.
SONY: "Did you try turning it on and off again?"
argon: "yes, yes no it's still ******."
Then this happened.
SONY: "OK, well it'd be too expensive to get repaired. How about we offer you a trade in price on a TV from our website?"
argon: "Um OK"
SONY: "What TV would you like?"
argon: "The 60inch one (RRP $2399)"
SONY: "Alright, we can do it for $1440"
argon: "Um. let me have a think about it"
SONY: "OK call back and we'll give you trade in price on any other TV"
argon: "OK bye"
Best price online i can find the same model $1999. Niiiiiice.