manticle
Standing up for the Aussie Bottler
Thankyou.
If anyone can find one piece of legislation that requires any brewer in this country to label/market their beer according to set of guidelines from an american homebrewing organisation (BJCP), please post it here.
Vale are all marketing
and about tricking the lowest common denominator into thinking they aren't drinking the sort of beer they already drink. Their IPA smells lovely but the aroma is just bolted on to the standard yellow and fizzy Aussie fare.
No, most are about marketing a product. Vale are very much style over substance.Every business is about marketing.
Why do you keep saying "they"?Tricking the punters?, No I don't think so (And if it is trickery, it's for their own fking good).
Showing the punters that there is an alternative to the big two's beers that they have been chugging for the last 40 years (and while we're exaggerating) that's not a ball tearing DIPA that will make their lips pucker from bitterness so hard the'll be able to lick their own digestive tract and never try a 'fancy' beer again?
I think yes.
As for the aroma being bolted onto the "standard yellow and fizzy Aussie fare" I think you might need to go buy a 4 pack to refresh your memory Bum.
But still making sure the word doesn't get out about your magically tasting double IPA that tastes like angels pissing on your tongue.
No, most are about marketing a product. Vale are very much style over substance.
Why do you keep saying "they"?
I'm not expecting (nor even hoping for, to be honest) to find a palate wrecker at Woolworths. I'm not saying people shouldn't buy or enjoy it if that is their want. I'd just like to taste some malt, thanks.
I think it was about 2 weeks ago I had it. May be much better on tap - I will try it when I see it.
Vale are all marketing and about tricking the lowest common denominator into thinking they aren't drinking the sort of beer they already drink.
Far out!, anyone up for a game of spot the Vale/Ale fan club members, BF you'd have to be the president by a long shot.
But seriously, I get what they are trying to do and I get the market they are aiming for, and although their beers have yet to impress me either. I have no doubt, oneday they will have something that will. Unfortunately the way things are in this country it is extremely difficult establish a success business based on a product aimed a a very very very tiny target group who make their own beer anyway and don't have to pay the same taxes, wages, rents, etc etc etc that you do.
At the end of the days if you want a big fresh hoppy IPA that rips the guts out of your tongue, then brew one yourself.
If anyone can find one piece of legislation that requires any brewer in this country to label/market their beer according to set of guidelines from an american homebrewing organisation (BJCP), please post it here.
Thankyou.
Our very own AHBer/BAer Boston ......
It's not a strong IPA, designed more to appeal to what head brewer
Jeff Wright calls "emerging flavour seekers" than your dedicated hopheads.
...
Aside from those saying "it isn't an IPA" and little else, the only specific complaint that has been made about this beer is that it isn't malty enough.In short, not all IPAs need to be a lupulin extreme IPA which coats your ballsack in yellow fuzz after every pint. If its not your preferred style of IPA, that's ok. It wasn't made to target your palate.
am i the only one to have found this beer an overly one dimenional passionfruit bomb? just like a slightly bigger brother of s+w pacific ale to me.
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