Well said Komodo.
It annoys me when people make out that Woolworths and Coles shoppers are ignorant, or dumb. It's not always the case. Some people are literally happy to spend a small premium for convenience and I am often one of them.
OT
I don't think anyone's ignorant unless I talk to them and find out that they actually are. I prefer independent retailers for a variety of reasons (DIY, same spirit that attrcats me to brewing etc) but for me I can get a week's worth of fresh, good quality meat and fruit/veg as well as most groceries at two independent small businesses within a two minute walk of each other (slightly less distance from my house as Safeway and Coles and Aldi too) It costs me approximately 1/3 the price (not a difference of 5 or 10 - more like a difference of 60 or 70).
Every time I go to Coles I feel ripped off. Every time I go to these two places I feel like I've walked away with a bargain.
I've probably mentioned this on this forum more times than I should but my income is variable (postgrad student and casual worker) so knowing I can feed myself, my partner and my cats significantly cheaper (and better) if I avoid Coles is a good thing.
There's a third independent Italian run supermarket I sometimes go to for smallgoods and their deli makes Coles and Safeway look like a joke - prices are less than major chains although not as low as the other two outlets. Still something like lavazza coffee retails there for around $5 as opposed to 9 or 10.
I'm not sure who suggested that the quality of Coles and Safeway fruit and veg was good but I disagree. Often flavourless and artificially ripened - and no I don't buy much organic produce (can't afford it). I can still get more flavoursome fruit and veg elsewhere for less.
I understand if someone wants or needs convenience. I understand people are busy with kids, business, life, etc and I don't blame them. I work 5 casual jobs with regularity and have a couple of other bits of income making in addition to that as well as study postgrad, brew, draw, make music post ridiculous amounts of waffle on AHB and live with my partner. No kids, thank christ - that's possibly the time killer.
Personally though I find the attitude of 'convenience rules' has contributed a lot to things I don't like - one of which is monopolising markets which means products and decisions that effect the consumer are less and less dictated or influenced by the consumer. I laso like connections with things and find the major supermarkets have the remotest link to the produce (foodwise anyway) that I'm buying. Their deli smells like bleach - my local italian deli smells like cheese and sausage and everything is sliced fresh in front of me. Yes I have to wait longer but if you smelt their cacciatore sausage, you might wait too.