Broo Beer Franchises

[Broo]

I am a huge fan and supporter of home brewing and the craft beer industry. I have tasted some amazing beers coming out of blokes sheds and micro breweries and want nothing more than for these industries to flourish. To read some of the comments made by fellow beer lovers is disappointing but I have been on an enormous journey with Broo and withstood much criticism. I remain incredibly proud of our Beer, our achievements to date and our plans for the future. We are in an entirely different market segment to the craft beer industry, instead we have been successful going up against the big beer companies and their mainstream brands. Broo is the first Independent since Bernie Powers in the late 80's to have a crack at the mainstream market, I would have thought this is something to support not condemn. The profile of our beer is a session beer but we retain the ethics of the craft beer industry and remain preservative and additive free. It may not be to your liking but it is to mine and the drinkers who are embracing the brand nationally.

In regards to our franchise model, the negative comments are uninformed and made without the benefit of commercially sensitive information that has not been made public and will not due to the competitiveness of the industry players we are up against. An enormous amount of time and money has been spent developing this concept to ensure success. We have worked closely with Australia's leading companies and consultants who specialise in this field. Their advice on entry level price to this opportunity was far greater than the one we decided to run with. It has not been advertised and was priced to reward the people who support and continue to follow our Brands journey.

Broo's success is not measured by beer sales alone, we give in excess of $100,000 away to australian charities every year and have helped many australian businesses to grow. We are achieving our aim, which is to make some kind of a difference in this country.

Thank you to those who had some positive discussion and for the others, your time may be better spent discussing and enjoying the quality home brews you are producing and maybe one day commercialising your passion rather than sitting on a computer bashing out negative sentiment about Australian Beer Companies.

All the best
Cheers
Kent Grogan

 

[bconnery]

In regards to our franchise model, the negative comments are uninformed and made without the benefit of commercially sensitive information that has not been made public and will not due to the competitiveness of the industry players we are up against.
All the best
Cheers
Kent Grogan

So your response to criticism is you're wrong but we won't tell you why?
Ok, we take it all back then...

 

[tricache]

Wow wasn't expecting that :lol:

 

[glenwal]

Broo's success is not measured by beer sales alone, we give in excess of $100,000 away to australian charities every year

So then wouldn't I be more successful if I just gave my $50K to charity?

 

[keifer33]

In regards to our franchise model, the negative comments are uninformed and made without the benefit of commercially sensitive information that has not been made public and will not due to the competitiveness of the industry players we are up against.

...quick question, if this is the case then how do the people parting with their hard earned cash know what they are getting themselves into?

 

[glenwal]

...quick question, if this is the case then how do the people parting with their hard earned cash know what they are getting themselves into?

 

[gravey]

...quick question, if this is the case then how do the people parting with their hard earned cash know what they are getting themselves into?

I'd assume that if you were serious you would be asked to sign a NDS before they provided the information on things like sales, price structure, etc, etc

 

[Jay Cee]

Broo is the first Independent since Bernie Powers in the late 80's to have a crack at the mainstream market

Really, because several independants are having a crack at mainstream market. Craft beer is the future, and you only have to look at the distribution growth of Murrays, 4-Pines and others, getting into the Dan Murphey's network for starters. Or the increased appearance of bars now serving good beer, as opposed to swill (original or rebranded, yet equally uninspired bland lagers).

Is your distribution greater than any other aussie independant brewery/brand ? Without knowing your sales figures, I can only take you on your word.

Ultimately, this is a craft beer forum, where we make beers that equal if not exceed the quality & satisfying aspect of the world's most esteemed breweries. Members will continue to make comments on what will be considered by most of us as a really boring beverage. There's no reason to get upset about the opinions of others in a public forum. Take it to heart if you wish, or ignore it and plough along.

How hands on are you in the process, does Broo Beer get made in your brewery, or is it contract brewed by factory workers following instructions?

How close are you to the beer, and not just the brand ?

 

[mikk]

Hi Kent, welcome to AHB and good on you for being brave enough post here! I'd like to think that that was because of your passion for the product & self belief in your brand, but suspect that it's more because this AHB forum pops up several times on Googles 'Broo franchise' search front page.

As Jay Cee said, this is a forum for Craft Brewers, whose purpose is to make the best quality beer possible. Your purpose, in 'having a crack at the mainstream market', is to make large amounts of money. Why would you expect us to support you in this venture when your sole product is totally unappealing to us dedicated brewers?

I find it hard to believe that any beer lover with even a hint of passion could come up with a product as insipid as Broo. There's just no way possible that at the end of the day your (contract?) brewers stand back & think to themselves how proud they are to have churned out another mega-batch of mega-swill for the masses.

I'm not even going to start on your actual franchise model, as i imagine that anyone crazy enough to give you any money probably deserves to have it taken from them.

With regards to 'retaining the ethics of the craft beer industry', i actually find that personally insulting that you would say that on this forum. Here's a quick rundown on what you don't know about craft beer ethics (apologies to Tim Webb/Dan Shelton)

1, Ingredients- do you use the BEST ingredients, or the cheapest most 'economical' stuff to keep costs down? I think i know the answer to that one.
2, Methods & equipment- a brewing company's intent is usually laid bare by it's brewing methods & equipment. Does Broo actually own any brewing equipment, or do others make it for you? Are your brewing methods designed to make the absolute best quality beer possible, or to churn out swill as fast & cheap as possible?
3, The Brewers spirit- in this case Broo exists purely to try and take market share from the 'big brewers'. The beer doesn't have a distinct personality. It doesn't make a strong statement. You can't tell it apart from other beers of the same type. It's as if it's a machine designed/machine made beer. There's no reason why it exists (apart from trying to make someone some money), & gives no-one any reason to buy a single beer, let alone a franchise.
4, The company structure- are the people who market the broo brand connected to the people who have created the beer? It should be the brewer whose vision is expressed in the nature and quality of the beer, not the marketing people that have determined the direction of the brewing/beer.
5, Control. The term 'Craft' must include some component of technical proficiency. Brewers must be able to achieve beers that are true to their vision. In this case, being true to your vision of producing a single beer that makes lots of money & being as tasteless & inoffensive as possible doesn't count.

Kent, my reply isn't intended to be an attack on you personally, but a company such as Broo is completely undeserving of the support of the true Craft Brewers in this country, or, in fact, anyone with a passion for beer. Our aims & objectives are completely opposite.

In future, if you could please refrain from using the term 'Craft Beer' & 'Broo' in the same sentence, that would be appreciated.

Mikk

 

[tricache]

Mikk - 1
Broo - 0

 

[glenwal]

In future, if you could please refrain from using the term 'Craft Beer' & 'Broo' in the same sentence, that would be appreciated.

What about

"Broo beer is not brewed with the same passion as a craft beer"

or

"unlike craft beer, Broo beer is just mega swill rip off"

 

[Liam_snorkel]

The other thing I don't understand is that it sells for $55 a slab.
To compete with the Big Boys they really need to compete on price as well. Your average "Premium" lager goes for $40-$45 at places like dans and 1st choice.

 

[felten]

Grogan is a great surname.

 

[QldKev]

Well, I kind of feel un Australian for not wanting to get on board, but I'm to busy erecting a hut at the local shopping mall for my wheatgrass business.

Next door to my tea tree outlet would be a great place B)

 

[Bribie G]

Liam has a good point, to compete with the likes of Henninger or Oettinger which are fairly reasonably refreshing and all malt German megas you would really need to be knocking Broo out for around 30 Bucks. That's what's called having a crack at the mainstream market. For example currently xxxx full strength (not Gold, the QLD Red label) cans are going for about $38 for a 30 can block which makes them just over a dollar each. And at the risk of flame, this is a beer that actually does exhibit some flavour.

So if you aren't going to compete on flavour and "crafty-ness" you have to compete on price. Seems that Broo has maybe fallen between two stools here.

 

[QldKev]

Broo, it makes me spew :icon_vomit:

 

[sponge]

God I could use an ice cold Broo after all of this whaffle...



Tis a thoroughly amusing concept though.


Anyone like to buy a few shares in a company I want to start up? It's a paper production company to compete with the internet and hand held multimedia, which I think is on the decline...

 

[_HOME_BREW_WALLACE_]

Liam has a good point, to compete with the likes of Henninger or Oettinger which are fairly reasonably refreshing and all malt German megas you would really need to be knocking Broo out for around 30 Bucks. That's what's called having a crack at the mainstream market. For example currently xxxx full strength (not Gold, the QLD Red label) cans are going for about $38 for a 30 can block which makes them just over a dollar each. And at the risk of flame, this is a beer that actually does exhibit some flavour.

So if you aren't going to compete on flavour and "crafty-ness" you have to compete on price. Seems that Broo has maybe fallen between two stools here.

Isn't broo 100% Australian owned? I'd rather pay the higher price to keep my money in Australia. i could keep going but hate replying on the mobile.

My 2c.

 

[Liam_snorkel]

Isn't broo 100% Australian owned? I'd rather pay the higher price to keep my money in Australia. i could keep going but hate replying on the mobile.

My 2c.

You'd be better off spending the $30 on Oettenger, and giving the remaining $25 to somebody in need.

 

[Bribie G]

When you buy a slab of XXXX you keep the brewery staff, forklift drivers, truck drivers, barley farmers, hop farmers, maltsters, etc employed. The actual amount of money that goes overseas is probably minor compared to the economic activity and employment generated at Milton.