on the "who gets what page" it appears that the outlet you sell to gets nothing... mmm now that's an easy sell. i can see pubs, clubs rester aunts etc knocking down your door as a distributor!
Also why are production costs and excise different depending on who its sold to? As they are the same product it don't make sense the excise laws are paid according to the container size & % alcohol....
what do you get for $50k? 20k of marketing guff - (real cost probably closer to 5k if that) 65 cases - lets say they have a buy price of @25/ case = $1625. So ya fork out $50k & get $a bit over 6k of stuff... & then have to but iPad etc onto of paying insurance & licence fees. The saying "All care - no responsibility" comes to mind..
One page says "Advertising templates are available for you to download if you wish to fund your own local based advertising and promotion" yet later on it says "Advertising templates are available for you to download if you wish to fund your own local based advertising and promotion" - so much for we do it all...
target punters seem to be mums & dads, tradies or anyone else who has no idea how hard it is to sell anything to a pretty saturated / polarised market. They will unfortunately be burnt really quickly.
so what are the conditions to make the shortlist? A fat wallet, a bucket of gullibility & no common sense?
mmmm a couple of pages clearly indicate you are buying a job - not this black duck, but there will be some poor folks who will either burn their savings or worse borrow to get into this once in a lifetime opportunity.