When you are dealing with millions of live yeast cells, even if you do kill half of them, they can still go on to make good beer.Knowing full well that this subject gets chewed over every six months or so (Done to ******* death) on AHB I'll just stick to what I've been saying for the last 4-5 years "Follow the Manufacturer's Instructions" in the case of Fermentis on the packet it says "Sprinkle into wort" If you go to their website it offers alternative instructions (not better or worse alternate), do one or the other not some halfarsed short cut method - unless you know more about yeast than the people at Fermentis - follow the manufacturer's instructions
However, as with anything, why would you not put in a little effort and try to make use of all the product you pay for?
Nobody opens a can of goo or bag of grain and then tips half of it down the sink or into the rubbish bin, there is no reason to do the same with yeast, when rehydrating it correctly is not too difficult at all - and yes the manufacturers DO say to rehydrate the yeast - it's just the small packs sent to home brewers do not, maybe they think we are too lazy or stupid to do anything other than sprinkle it on the wort.