You can just see the motivation behind this type of beer.
Brewery Beancounter No. 1 : "We need a new beer that's cheaper to make"
Brewery Beancounter No. 2 : "Hmmm, let's look through some traditional beer names for inspiration"
Brewery Beancounter No. 1 : "OK, Bock, Stout, Wheat,..........
Brewery Beancounter No. 2 : "Blonde..... yes, thin, empty head.... sounds perfect"
Brewery Beancounter No. 1 : "Beauty, and we can make it with half the malt and hops of our normal stuff"
Brewery Beancounter No. 2 : "Ha Ha, and that's saying something"
Brewery Beancounter No. 1 : "And sell it at twice the price, yes, YES!!"
Brewery Beancounter No. 2 : "Ohhh but it'll be a bit down on full strength"
Brewery Beancounter No. 1 : "That's less govt. excise as well, EVEN BETTER"