Thirsty Boy
ICB - tight shorts and poor attitude. **** yeah!
- Joined
- 21/5/06
- Messages
- 4,544
- Reaction score
- 106
And yet - I see Jonesy's milk plugged by every good coffee shop I go to.browndog said:Sounds something akin to what they have done to the Australian Dairy Farming Industry. The Australian Government is as much to blame for sitting there and watching all the dairy farmers go to the wall.
Sure - Coles and Woolies between them have ****** over a shitload of dairy farmers, and I come from the country and grew up with dairy farmers as my school mates. I know some of those people who have been ****** up personally. BUT - they weren't craft brewers, they weren't even craft milk growers - they were just suppliers to one of 3 or 4 mega brands and they got ****** over when 3 or 4 turned into 2. Actual craft suppliers - people who had a stated interest in provenance, organics etc etc - that sell to artisian vendors, markets, directly to artisian cheesemakers... they've never been doing better, because consumers want this craft **** now..... NOW is the time to actually be craft. People care, people check, people are willing to pay more - the ones who dont??? They would never have bought your stuff in the first place.
So the government didn't watch all the dairy suppliers go to the wall - it watched all the inflexible, single minded, single business model, not watching the future market, why wont you protect me from my own lack of vision... dairy farmers go to the wall. Some are thriving - the unskilled and shortsighted aren't.
Remember - there are pioneering craft brewers who forged and made sucessful their business when there was no shelf space for craft, when the only beer brands were the majors, when no tax changes had been made... nothing, no help, dig a well in the desert and hope to christ water comes forth. If you need to have a ***** and a whine that the majors are pushing into your terrritory - then you dont deserve a place beside the craft pioneers who ******* carved your territory out of the mega forrest in the first place.
Quit bitching, make good beer, sell it. And if you cant - **** off and stop whining, because there are people in the market who can, who could do with the dollars that people are temporarily giving to you. They aren't frightened of ****** Coles beer that no one has even tasted... they've already taken on and beaten back VB. If those guys call themselves Craft Brewers, and Steamrail scares you.... you dont deserve to call yourself craft anymore than Steamrail does.
Have a little respect Craft Brewers of Australia - your customers aren't so ******* stupid that they'll fall for this **** - and if you want for customers, those who would fall for this ****....... well, taste yourself a VB or TED and then brew something like that. You'll hit your target audience right in their center of mass.