Sulphur smells are common in fermentation. What everyone says above is right; also, isn't it often said that when you stick a bottle in the fridge for a few days the smells will go away?
Slightly OT. I've started wondering again about the nutrient content in apple juice - specifically, the claim above that it's not very nutrient rich. Since apples are often mentioned as a natural home of wild yeasts I always sort of assumed they're nutrient rich; and a recent experience with a cyser fermentation (cyser - honey and apple juice) has borne this out.
I fermented the cyser in two different fermenters on two different yeasts - one, a red wine yeast; the other, a recently-captured wild yeast.
Both ferments finished fairly quickly with a gravity below 1.000 - in fact, I think the wild yeast cyser gravity was one point below that of the normal yeast gravity. I'm pretty sure in both cases the yeasts got a lot of nutrients from the apple juice. (Yet in a later ferment with the wild yeast - another 'comparative' ferment, where I did a beer on two yeasts, one a normal beer yeast and the other the wild yeast - the wild yeast badly underperformed and underattenuated.)
Of course, there's probably less nutrient in canned cider concentrate or store-bought apple juice.