Your problem is that your expectations are too high.
You "didn't get 70% into the fermenter" - and for a first time BIAB brewer I wouldn't expect you would. Mind you, I wouldn't expect it if you were batch sparging either.
BIAB mashes convert perfecly well, without particularly great effect on either conversion time or wort fermentability, at up to and including L:G ratios of more than 8:1 (litre per kg, not your silly pounds and quarts). I might not try mashing any great amount of adjunct at higher than 8:1... but it'd probably work anyway.
Given that a "normal" sort of beer at say about 5% abv is going to mean about 5kg of grain in about 35L of water... a mid range BIAB L:G ratio is around 7:1 - At this ratio, I'd be expecting a combined mash/lauter efficiency (ie measured in your kettle) of somewhere in the mid 70's. What that translates to "in the fermenter" I have no idea, because I dont know how fussy you are about trub separation, how much you lose to your plate chiller, how much you leave behind in your no chill cube, how much you spill on the floor... or any of the other things that make efficiency measured in the fermenter a completely useless thing to consider when you are talking to anyone who isn't actually standing in your brewery with you.
As your desired ABV goes down, your grain bill will go down and your L:G ratio will increase - and so will your efficiency as the effect of not sparging is mitigated. If you were brewing an Ordinary Bitter, I'd expect you to be looking at a M/L efficieny around the 80% area. And of course the opposite is true, as your desired ABV increases, your L:G ratio decreases and contrary to your probable expectations, your efficiency will drop, quite markedly. Enough so that I would generally suggest that if you are planning a beer much more than 6% abv, its probably worth considering a Dunk Sparge for that beer. Depending on the size of your pot, you may have no choice anyway.
As a rule of thumb - BIAB mashed with the full volume of water required, performs just about as well as batch sparging the same recipe would work. BIAB usually gets a slightly better M/L efficiency than batch sparging (there are a number of reasons why), but you end up sacrificing more wort to kettle trub, so it evens out on the way to the fermenter.
Differences you experience to those "rough" parameters - are due to your technique, your equipment, your grain, your crush, your experience, your skill - not I'm afraid, to any inherrent inability of the BIAB process to convert starch to sugar and get it in the pot.
TB