Yeast loves to ferment at 30 degrees or over, but we don't want it to do that. However we can pitch at a slightly higher temp (edit, slightly higher than the fermentation temp) and give the yeasties a promise of paradise, and they breed up nicely. Then we spoil their party and drop the temperature to where we want it to be as suggested by the good Dr.
On subsequent brews, if you save a good amount of the yeast from the first fermentation in a sterilised container and pitch that, then it's best to pitch it at the fermentation temp.