Heya KL,
Would you mind reviewing your grain bill per kg prices?
On almost everything you are cheaper than competitors but on grain it swings the other way. You are also the ones with the 'automated' grain dispensing system, everyone else is full manual yet they are still cheaper.
And if we need to split dark grains, then we might be up for $8 worth of crushing and bagging fees.
Let's take Simpsons Maris Otter as an example:
You sell it by the sack for $81.75, ($3.27 kg) the grain bill maker has it for $6.20 kg ($155 for 25kg). That's an 89% mark up on what we can assume is the already retail price for a 25kg bag.
Your Melbourne competitors have the same thing for $6kg, $5.70 and the smallest has it for $5.50kg. I'm surprised to find you guys are more than 10% more expensive than Greensborough Homebrew, I figure you'd have greater buying power and high turn over. Vic regional homebrew shops have it for $6 a kg! I didn't cherry pick either, just picked a popular malt at random to use for comparison.
If we presume the AVERAGE sized grain order is 5kg, then add another 80c a kilo for double crush and baggin, 20c for uncrushed and bag.
Cheers,
