no cheap starter kits around my area..
Response from Coles to my email complaint:
"Thank you for contacting us regarding the availability of Coopers Home Brew at Coles.
We regret to learn of your disappointment with our decision to no longer range this product and would like to extend our apologies for any inconvenience you have been caused as a result.
The decision to remove this product was not one made lightly.
Our Merchandise Team is constantly reviewing our product range to ensure that we are meeting the needs of our customers.
When selecting our merchandise, previous sales history and customer demand are assessed.
This includes obtaining the right balance between Proprietary brands and Coles brand products.
Every product, no matter what brand, has to earn the right to remain on our shelves.
We set financial hurdles for Coles brand products as well as Proprietary products. Should the product not meet these hurdles, it is removed from sale.
This rationale allows us to deliver innovation and increase space to categories with large sales growth.
As a result of our assessment, the complete product range of Home Brew products, not just the Cooper brand, has been removed from most Coles and Bi-Lo stores.
There are some stores however, where the customer demand for this range is high and will remain on the shelves.
We appreciate you taking the time to provide us with your feedback. Your comments have been referred to our Merchandise Team for their consideration and information."
Looks like a form letter.....
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