Whistlingjack
Dipl. Braumeister VLB, Berlin
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Exciting ideas start brewing at winery
16th July 2010, 15:00 WST
It has a reputation as one of WAs premier wine regions, but a bold venture by a local winery has added a new liquid lure to the Great Southern.
Willoughby Park is set to become home to Denmarks first on-site brewery when its add-on enterprise, Boston Brewery, begins commercial operation this summer.
Not surprisingly, head brewer Fiona Geraty is expecting to be a big hit among Willoughby Parks male visitors.
Ive had marriage proposals from all over the State, she said.
The enthusiastic Ms Geraty brings a wealth of beer-making experience back to the region where she spent her schooling years, having worked in Broomes boutique Matsos Brewery and Fremantles Sail and Anchor for seven years.
Ms Geratys knowledge will be complemented by her assistant, Sarah Shanahan, who is also assistant winemaker at Willoughby Park.
Both are committed to engineering a range of beers suited to the region.
Its going to be good to get out there and see what the locals are into and brew to their taste, Ms Geraty said.
I think well start with an English-style ale with plenty of flavour and move into some easy-drinking lagers come summer time.
Wine and beer aside, the brewery was purchased as part of a major marketing realignment to develop the business and property as a must-see tourist destination in the Great Southern.
Project manager Michael Goundrey has a vision that includes attracting new clientele to the area and promoting the premises as a premier music venue during the summer and winter months.
We employed Fiona because we wanted to get it right from the start, he said.
We want to develop the property as a tourist attraction and bring a different clientele who wouldnt normally come in to visit.
Plans for a major revamp of the existing winery are already underway, with a 180sqm indoor beer garden expected to be one of the main features.
Mr Goundrey said he wanted to be able to provide people with a venue to enjoy live music during winter.
JOSH NYMAN
ALBANY ADVERTISER
Albany Advertiser article
WJ
16th July 2010, 15:00 WST
It has a reputation as one of WAs premier wine regions, but a bold venture by a local winery has added a new liquid lure to the Great Southern.
Willoughby Park is set to become home to Denmarks first on-site brewery when its add-on enterprise, Boston Brewery, begins commercial operation this summer.
Not surprisingly, head brewer Fiona Geraty is expecting to be a big hit among Willoughby Parks male visitors.
Ive had marriage proposals from all over the State, she said.
The enthusiastic Ms Geraty brings a wealth of beer-making experience back to the region where she spent her schooling years, having worked in Broomes boutique Matsos Brewery and Fremantles Sail and Anchor for seven years.
Ms Geratys knowledge will be complemented by her assistant, Sarah Shanahan, who is also assistant winemaker at Willoughby Park.
Both are committed to engineering a range of beers suited to the region.
Its going to be good to get out there and see what the locals are into and brew to their taste, Ms Geraty said.
I think well start with an English-style ale with plenty of flavour and move into some easy-drinking lagers come summer time.
Wine and beer aside, the brewery was purchased as part of a major marketing realignment to develop the business and property as a must-see tourist destination in the Great Southern.
Project manager Michael Goundrey has a vision that includes attracting new clientele to the area and promoting the premises as a premier music venue during the summer and winter months.
We employed Fiona because we wanted to get it right from the start, he said.
We want to develop the property as a tourist attraction and bring a different clientele who wouldnt normally come in to visit.
Plans for a major revamp of the existing winery are already underway, with a 180sqm indoor beer garden expected to be one of the main features.
Mr Goundrey said he wanted to be able to provide people with a venue to enjoy live music during winter.
JOSH NYMAN
ALBANY ADVERTISER
Albany Advertiser article
WJ