This thread has been a pretty entertaining read. I think everything's been said already, but I think Ian's got a point with his comments in general which don't really relate to the types on this form. Though the website reads like an infomercial and there is definitely some BS on there.
His product has a specific market, and I don't think the home brew enthusiast is his market. If someone's going to fork out a heap of cash then they want it to work. Dry yeast is easiest and repeatable. Kit brews are hard to get wrong, especially with this system. The extra features (sediment reducer, temp control etc.) all aid to improve beer over your standard Coopers style kit. For someone who is new to brewing and loves the sound of quick, repeatable beer on tap out a flashy-looking stainless unit with almost none of the cleanup or bottling issues most new brewers face, it's a winner. For the blokes on the web site who bought it for their company to park in the corner and enjoy every Friday, it's perfect.
For someone who wants to learn the craft, make all the mistakes, enjoy the whole customisation and satisfaction that comes along with building a setup and calling it "yours", this system doesn't apply. Especially with a price tag like it has.
I really don't understand the comments about lagering not being necessary and all that, as I think quite a few centuries of practice and clear evidence in everyone's own brewing experience suggests otherwise. Maybe the major breweries do turn around a lager in 10 days, I don't know, but people buying this system most likely drink that beer and if the WW has a kit to replicate them in 10 days then both salesman and customer is happy. Ian rightly states that some styles don't work in it and again, he's not trying to sell it to those people.
Personally I'd love to have this system. Complete fermentation and conditioning control, the sediment reducer is a cracker of a concept, no transferring is required and it looks snappy. But wouldn't be any good if I was trying a lambic, only allows one beer on the tap at a time, and I'd still want all my other gear (beer fridge, kegs etc.) and hence wouldn't be the be all and end all system it's purported to be on the website. And there's no way I could ever justify spending ~$8k on it.
It's aimed at a specific customer, and most of us on this forum aren't it.