Making a big comeback. So are tiger nuts
Apart from cutthroat razors, the safety razors (three piece or the "opening" ones) were the major tool up till the 1980s. What killed them, ironically, was the introduction of stainless steel blades by the companies themselves. I remember as a kid all the men in the family used to shave with "Blue Gillette" blades that would only last a couple of shaves and had to be replaced.
Then other companies such as Wilkinson Sword brought out stainless steel blades that would last you for a week or two. Whilst great from the customer's point of view, it totally ****** the profit-flow of most shaver companies because they were shifting fewer and fewer blades. Think of it this way, in the old days razor blades were like inkjet printers and ink cartridges nowadays, where you buy once but then pay through the nose for the refills forever.
So in order to stem the losses the likes of Schick, Gillette (and of course Bic who really shook the tree with their iconic cheap yellow disposable) in order to survive they just had to invest heavily in developing disposables and the macho advertising that goes with them.
Forget about 3 piece razors that aren't profitable anymore, you men have to shave with these wonderful new products that make us billions. Not a better shave, just keep us profitable, men. Total con, that most guys fell for.
However cutthroats and 3 pieces are still the norm outside of Western countries, and with the growth of the Internet where you can access the good old stuff, as with my hundred Egyptian blades for eighteen bux, **** Schick and Gillette.
Just had a shave to try out the new blades, my face is now as smooth as the inside of Taylor Swift's thighs.
h34r:
edit: buy one of these razors and your Mrs will love it, but remember to remove any sharp earrings that you wear.