The nnl producers I believe could take a great step by investing in a good yeast and selling it with the wort (much like the ESB fresh worts do with Safale for example). One thing that throws of beginner brewers is when you mention that a fresh wort costs only $33 odd bucks they say "really, that's not much more than I usually pay for kit & kilo + bits, and for a quality beer all malt beer", but when the brew shop says " ........oh, but you have got to buy some yeast on top of that because none is provided" it can instantly turn many people off. If the brewer buys the kit and puts a crap yeast in with it then nnl may have lost a customer due to the beer turning out average. Provide the suggested yeast for the type of wort provided, and nnl have assured quality (take brew temp, sanitation etc out of the equation).
If I were nnl, I would look to purchase a bulk number of yeast sachets from one of the reputable yeast producers they could add it to the total product (like ESB) for less than what it currently costs for the brew shop to provide the nnl + US-56 for example.
Those of us who brew for taste alone understand that cost is not the be all and end all, but there are a lot of home brewers out there that are very cost sensitive.
NNL - Please do some research to see if you can provide an appropriate yeast for the brew type at a price that will encourage cost sensite brewers to buy your product. Then everyone will be happy :super: