Everyone is chasing the same old Ventmatic design here. There are many ways to open and close flow of a valve. Rotary concept is more in line with how all modern plumbing fixtures work.
1. Greater thermal mass also means they stay at temperature longer. So when cooled, they stay cool longer. But in a new design, there's no reason the mass couldn't be reduced. I'm not suggesting releasing the same product someone else already has - not much point in that.
2. No. There's no cavity at all. The path exposed within the valve when rotated is the same diameter as the hole in the shank. There's nowhere else for beer to go. The "business" parts total (what opens and closes the flow of beer), is basically two pieces. A faucet body and a rotating valve which features two integrated o-rings. That's it. Rated to over 1 million pours before the valve cartridge even needs to be considered for replacement. There's nothing else on the market that's even remotely close in terms of hygiene.
3. No, not at all, not by a long shot. Maybe you're thinking of some chinese rotary valve. Take a look at the Intertap parts list and then one for the Rototap.
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