I don't think it is a well put together beer. I think it's a deliberately rushed, homogenised beer that's marketted well (well enough to make people think the price tag is justified). It doesn't hold up against other beers in the same category (premium pale lager).
The thing that irritates me most about crown is that it's shit beer marketted at yuppies who don't know any better but pretend they do. Other CUB beers are marketted at supposed non pretentious 'beer ' drinkers (because beer is beer right?) but crown is the same shit with a pretentious image and a pretentious price tag. Market any pale lager as a working man's beer, drunk cold after a day's work and somehow it doesn't irk me nearly as much. It it what it is. Crown on the other hand, is what it isn't (or isn't what it pretends to be anyway).
Well said Manticle, and on this point about rushed process.....
Was at a mates head wetting ceremony after he had his first child on friday night just gone, and one of our joint guests is an employee of CUB. He knows i brew all grain and was keen to try some of my offerings (which he liked a lot), and in the process of talking about beer, started telling me that you'd be surprised just how quick the process is for most of their beer range.
I said "how quick is quick?"
he replied with "from start to finish, we can knock out a batch in just over 2 days".
Not sure how much truth is in that, or if he's talking out of his arse, but i found it interesting nonetheless.
Anyone able to shed some light on this? TB?
What could they be doing to get a batch done from mash in to in a bottle in less than 3 days?