i think it's a very small volume 2 liters or something and it's misleading there is no obvious mechanism for removing the juice from the fruit you just cut up the chunks and put them in a solid glass container not sure how you would get any apple juice extraction for instance, without crushing and pressing the fruit.
I am drinking a batch of cider i made last year from just crushing and pressing a load of apples and then filling two kegs and letting it ferment for 9 months.
The crushing and the pressing were the hard part of the process the rest was easy and those seem to be entirely missing from the Kickstarter thing.
Just seems to be an i-phone app tied to a heated container. I can't see a hydrometer so i am not sure how it knows to go bing it's done.
Bit vapor-wear if you ask me.
I doubt it will deliver you much in the way of taste although the sugar added at the beginning will ferment well enough you will probably produce some very dry very lightly flavored drink.