Will non-alcoholic beer be judged best craft beer in Australia?

[Feldon]

The end is nigh!

The Canberra Times is talking up its local alcohol-free (0.5%) Heaps Normal as potential Best Beer at GABS this year.

The alcohol-free Canberra beer tipped to be voted Australia's best craft beer

Funny ad for Heaps Normal taking the piss out of Aussie rangas :

 

[YAPN]

So whats the message here. Drink Dutch Courage - Be Like Dennis. (?) Advertising is a strange industry.

 

[Feldon]

I think the marketing message is that if you think you need to get a bit pissed to have an epic time, you actually don't have to, and you can have a good time and even hang around in pubs and clubs with your faux beer pretending you are a drinker, but you're not. I think.

 

[Sidney Harbour-Bridge]

It's like electric cars, there is no place for them in Australia

 

[Feldon]

Yes there is.