I've been caught out by these - normally I will just pitch, but once I get above their recommended batch/OG size, or a combination of the two, I will do a starter. For reference, I just punched in a BoPils a couple weeks ago on Wyeast Urquell. As my stir plate only just got here, I had to run about a 3 litre starter to get it cranking along.
Basically, I work out where my OG and volumes are, and then what cell count I need. If the package has enough cells, it gets dumped straight in, if not, I use the beersmith calculator. I don't actually know how accurate it is, but it hasn't failed me yet! Now to get that bloody red ale going again, properly pitched!