Yeah it's crazy, but then again the people who prefer the orginal VB usually prefer VB over anything, and taste no longer has anything to do with the equation.Yeh but you wouldn't believe how many people that would actually prefer the original VB it is crazy....
Saw this (vb new) at the shop tonight. Although cheap I passed it up for alpha pale ale.
Will give it a try in time, would have to be better than vb if it's all grain plus saaz.
At least it's not lo taste lo carb lo alcohol and blonde.
(Th alpha pale ale tastes way better than fat yak pale ale and both by Matilda bay)
This is exactly echoed in the "Aussie beer lover's guide" where they use Alpha / yak as a perfect example of the uphill battle. The Alpha is the showcase but only sells a tiny fraction compared to yak. If the beer drinking public preferred the Alpha then it would be the other way around. Strikes me that the Pale Lager is maybe a "Skinny yak" effort - i.e. take a full flavoured pilsner, dumb it down but not as far as Carlton Draught so it's still attractive to mainstream drinkers but not too radical for their tamed taste buds.Saw this (vb new) at the shop tonight. Although cheap I passed it up for alpha pale ale.
Will give it a try in time, would have to be better than vb if it's all grain plus saaz.
At least it's not lo taste lo carb lo alcohol and blonde.
(Th alpha pale ale tastes way better than fat yak pale ale and both by Matilda bay)
This is exactly echoed in the "Aussie beer lover's guide" where they use Alpha / yak as a perfect example of the uphill battle. The Alpha is the showcase but only sells a tiny fraction compared to yak. If the beer drinking public preferred the Alpha then it would be the other way around. Strikes me that the Pale Lager is maybe a "Skinny yak" effort - i.e. take a full flavoured pilsner, dumb it down but not as far as Carlton Draught so it's still attractive to mainstream drinkers but not too radical for their tamed taste buds.
I wonder what Lion's answer will be.
I have to agree with you there - despite being yet to try this beer.Regarding this VPL, it really does seem to buck the trend of megaswill getting megaswillier and even megaswill owned craft breweries getting megaswillier as time goes on! I think it's a good thing. I know it's all marketing but it's good to see them leverage a defined megaswill brand and take it the OTHER way. Rather than making the newest low carb or mid strength version of VB.
But Fat Yak is everywhere and Alpha isn't. It's hard to say really isn't it? How do they work this stuff out?
Regarding this VPL, it really does seem to buck the trend of megaswill getting megaswillier and even megaswill owned craft breweries getting megaswillier as time goes on! I think it's a good thing. I know it's all marketing but it's good to see them leverage a defined megaswill brand and take it the OTHER way. Rather than making the newest low carb or mid strength version of VB.