The rule of 7

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RobW

The Little Abbotsford Craftbrewery
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I had a Vienna lager from Theresianer last night - http://www.theresianer.com/en/ - so had a look at the website and noticed they claim to brew lagers by the Rule of 7, which is a new one to me:




THE RULE OF 7






Theresianer, like the noblest of beers, guarantees excellence in its production by following these rules:
7 days
To convert the barley into malt (steeping, germinating and hot-air roasting).
7 hours
To mash the grain, which entails: grinding the malt, mixing it with water and converting the starch into sugar (maltose) to obtain the wort that will be boiled with hops.
7 days
To complete tumultuous fermentation (also known as primary fermentation) at atmospheric pressure and a temperature of between 10 and 20 °C (depending on the type of beer). This process transforms the wort into “young beer”.
7 weeks
To age the beer under pressure at a temperature of about 0 °C, a critical step that determines the quality of the finished beer.
Must say I like the sound of tumultuous fermentation!
 
So I should be Lagering in the keg not in the fermenter in the fridge?

Cheers,
D80
 
Draw a 7 on your fermenter and you'll be sweet
 
mje1980 said:
Draw a 7 on your fermenter and you'll be sweet
Thanks for the tip

ImageUploadedByAussie Home Brewer1446696878.757501.jpg


Not a lager though
 
Very clever work by the marketing department/company that was stuck for ideas...

The RULE OF SEVEN is an old marketing concept. Simply stated, it means the prospective buyer must be exposed to the marketing message seven times before they buy your product.

Kind of reminds me of Crown Lager's claim in 2011 "TIME: The fifth ingredient" when, in fact, the fifth ingredient is cane sugar!
 
if the fifth ingredient is cane sugar
the sixth ingredient must be temperature
then the seventh ingredient must be time.

twilight zone music do do do do do.......

dose that make Crown Lager's mystical or just a mystery ?
 
manticle said:
Mystery is why anyone likes it.
The golden microphone! No proper 21st or wedding speech is complete without one!

Tastes crap but...

Oh yeah 7 times as crap as most beer. Spooky...
 
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