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Champaign against Mega Swill
I grew up at about 16 believing the media about beer, west end export if you were south Australian you wouldnt drink anything else. Today and for the last week I have sat and watched a mate basically die of marketing, a fool to the media guru. To drink a slab a night youre a legion.
I have know many mates of varies ages die of liver failure, the one now I see and understand is only in his mid fifties, the type of bloke you and I all ways liked at work. The one that understood a drink with mates and the value of good mates. Over 15 years I have watched this bloke age 40 years not 15. Now I argue with him about living his life out in care, making the little life he has left comfortable. Under 10% of your liver left you have very little hope of making a year.
You may say that he drank 4 liters of scotch a day, well to tell the truth I would have drunk him under the table at the age of 14.
My point is media and alcohol, I sit at my gym listening to the executives from west end talk marketing, believe me it is about hyping up this type of bloke, that with out this he is lost.
I sat at the local tonight, the lad next to me ordered CUB product and snob idly ordered a Stella artois, I said to the lad same old same old. His answer I know nothing of beer.
Mindless suits that know nothing of brewing, control the masses, these are the people that are behind products that are as close to Stella artois as coppers stout kit can and a kilo is as close to trummer pils. They prey on mates of you and I, with there mega swill.
It is up to us as brewers up holders of a tradition that has little to do with the current range of up holders of the tradition. We should educate those we know, tease them in to enjoyment of the nectar of life beer not the mega consumption of the mega swill. I would rather one good beer than a pallet of the mega swill.
Go into a bottlo and try and by an imported Stella, becks, hienie good luck I cant. The mega swill is meant for the masses to be consumed in masses. I have lost too many mates to this and hope that you never have to.
Just a point to think on as consumers control the end product by demanding more. A friend last Easter lost her 20 year old son, believer of the advertising he crashed his car, killing him self an 18 yr old girl and seriously injuring 3 others. Are the makers of the swill at fault, only as much as the the marketers of smokes are.
Far far to many loose. And it goes unnoticed. As those that suffer from this, suffer alone.
A dedicated brewer, and consumer of fine ales and lagers
David Hunt
Champaign against Mega Swill
I grew up at about 16 believing the media about beer, west end export if you were south Australian you wouldnt drink anything else. Today and for the last week I have sat and watched a mate basically die of marketing, a fool to the media guru. To drink a slab a night youre a legion.
I have know many mates of varies ages die of liver failure, the one now I see and understand is only in his mid fifties, the type of bloke you and I all ways liked at work. The one that understood a drink with mates and the value of good mates. Over 15 years I have watched this bloke age 40 years not 15. Now I argue with him about living his life out in care, making the little life he has left comfortable. Under 10% of your liver left you have very little hope of making a year.
You may say that he drank 4 liters of scotch a day, well to tell the truth I would have drunk him under the table at the age of 14.
My point is media and alcohol, I sit at my gym listening to the executives from west end talk marketing, believe me it is about hyping up this type of bloke, that with out this he is lost.
I sat at the local tonight, the lad next to me ordered CUB product and snob idly ordered a Stella artois, I said to the lad same old same old. His answer I know nothing of beer.
Mindless suits that know nothing of brewing, control the masses, these are the people that are behind products that are as close to Stella artois as coppers stout kit can and a kilo is as close to trummer pils. They prey on mates of you and I, with there mega swill.
It is up to us as brewers up holders of a tradition that has little to do with the current range of up holders of the tradition. We should educate those we know, tease them in to enjoyment of the nectar of life beer not the mega consumption of the mega swill. I would rather one good beer than a pallet of the mega swill.
Go into a bottlo and try and by an imported Stella, becks, hienie good luck I cant. The mega swill is meant for the masses to be consumed in masses. I have lost too many mates to this and hope that you never have to.
Just a point to think on as consumers control the end product by demanding more. A friend last Easter lost her 20 year old son, believer of the advertising he crashed his car, killing him self an 18 yr old girl and seriously injuring 3 others. Are the makers of the swill at fault, only as much as the the marketers of smokes are.
Far far to many loose. And it goes unnoticed. As those that suffer from this, suffer alone.
A dedicated brewer, and consumer of fine ales and lagers
David Hunt