Thought id share this from an article on Hallertau brewpub, thought it sums up mega swill drinkers pretty well...
'Plowman and his wife Hayley set up Hallertau two years ago when they returned to New Zealand after living overseas.
"We thought the bar and pub scene in Auckland was really tedious,' he explains. "So many places borrow other people's culture. There are Irish, English and Belgian places. We wanted to create something that reflected the local area.'
Trained as a brewer in Australia, one of Plowman's first jobs was to come up with the four very distinctive beers that are always on tap at Hallertau. All are made from New Zealand-grown hops and Plowman says they're aimed more at wine lovers than diehard beer drinkers. "Beer drinkers in New Zealand tend to suffer really badly from brand loyalty.
"They will go and buy the same box of beer every week. But very few wine drinkers stick to the same wine week after week. They're always trying different types and are aware of the flavours.'
Hallertau's biggest selling brew is Luxe. It's a light, golden ale based on a German beer called Kolsch, fresh and grassy with a hint of tropical fruit. Plowman says it's a beer for sauvignon blanc drinkers.