Most beer is like coke. It's massed produced and people know what they're getting. They don't like being made to think or consider if they want their coke differently flavoured, and the same goes with beer.
Sure, there are some regional variants (coke with cherry in the US, coke with lemon in Hong Kong), but the staple product - plain coke, always has the most shelf space and comes out of the machine at any fast food joint the world over (or Pepsi, depending on rights - but the same thing) - whether it's McDonalds, Yoshinoya, Burger King or whatever.
It's about market saturation of a generic product and lots of advertising to keep it in the public eye, thereby maintaining its sales impetus.
Look at "New Coke", "Coke II" and the like. Change a generic product slightly and people cracked it.
Lager fits that bill. It doesn't challenge, is clean and generic. Anything to alter the status quo (even if it has no real actual impact) is frowned upon. Think of VB going to 4.8%, then 4.6% and back up to 4.9% as the beer equivalent of "New Coke" and the Cola Wars. They lost market position to XXXX (or Pepsi) by tweaking, creating a furore and then going back to the original product that "we all know and love". Now they are the top selling beer (cola) again.