Because it's far from just heating elements. Simply dunking to steep won't work reliably either. You'll need some way to replace the steep water, as well as aerate it. I have two pumps for this.
In germination, you need to manage, measure and control:
- Temperature (multiple probes)
- Humidity (a very expensive sensor)
- CO2 levels (a very expensive sensor)
- Grain turning (limit switches, encoders, servo motors)
A batch takes a week, so unless you're gonna come in every few hours and turn the grain, or change out steep water etc, then it's all gotta be fully automated. This is not an easy thing to do cheaply on a small scale
The thing, to work climates other than European winter, would have to have air conditioning, numerous fans and all sorts. You need to trim the amount of air which is recirculated/fresh, so automatic dampers (air valves) are necessary - these are hugely expensive on a small scale.
Then you have kilning, which requires huge airflow and thusly a big fan and massive energy input. To make this remotely affordable to run, heat recovery is necessary.
You could make something that makes only pale malt, and poor pale malt at that, cheaply. But anything else that's remotely well-put together for retail sale would definitely be at least $2.5k.
I was confident it was a piece of piss too, until I started researching, designing and building, and the complexity kind of snowballed.