No where near enough information given to give anything like an accurate answer.
Just remember that yeast shouldn't go off like a hand grenade, it should spend some time acclimatising to the to the new environment (is it a must in cider, like in wine making?), the yeast should then reproduce, that requires nutrients and Oxygen. Apple juice is very low in nutrients other than sugars, so this can take longer than it would in a beer wort.
100% juice will contain something like 0.1-0.2% total Protein, a fraction of what is in beer wort. Juice is nearly fat free, so little or no lipids and sterols.
Adds up to an environment that really isn't conducive to a quick start (or finish for that matter) to fermentation.
This is probably why most people use some nutrient, or at least something to supply some nitrogen compounds like DAP.
Even ignoring questions like what type of yeast you are using, how big your pitch was, under ideal conditions you wouldn't really be expecting to see much in the way signs of fermentation for 6-12hours often longer.
Because juice lacks much in the way of head building agents you rarely get a foamy krausen, often the first signs are bubbles forming on the inside of the container (one of the reasons I like fermenting in glass).
Mark