Graphic Designers - I Need A Logo

drsmurto · 9/9/10

There is also a red duck brewery in Australia....... :unsure:

bum · 9/9/10

BjornJ, I would have thought Red Duck being in the same market might be a bigger concern but I'm sure he's aware of them and it doesn't bother him so I doubt another Black Duck in NZ is even worth thinking about.

argon · 9/9/10

with amendments and a slight variation showing the BDB text in the background

Shed101 · 9/9/10

beerforal said:
We met several graphic designers in our area, looking to support a local business.
We sat and had a good chat about what we thought we wanted with the designer of our choice.
The first efforts that came back aren't really us or our beer and we will be talking to her again.

I am happy to give a brief, what do you want to know?
We are a very small brewery just out of a regional coastal twon. We make one beer in an english bitter style. We will make differnt beers later this year. We will bottle some up later this year.
We would like a plainish label and a logo that is both simple but stylish.
We engaged a graphic designer for this very reason, if we new exactly what we wanted I wouldn't be doing this.

This might (sorry will) sound pretty wanky, but the kind of brief we give (and I like to get working in my field) goes into a bit more detail... you can't go into enough detail, really.

Sorry if you've already done all this, but personally I want more brilliant craft beer available and if it helps that happen, great. If i'm teaching you how to suck eggs, then I apologise in advance

Questions to ask yourself when you're thinking of a brief:

Who are your intended customers - target market?

Not just beer drinkers, are they tourists/locals/both?

What age group are they, etc.

How much do they spend?

Do you want your product to look untouchably expensive, cheap, crazy, cool, classy, classic, cutting edge, etc.?

What logos do you like, and more importantly what element is it that you like and does that fit with the concept of your brewery?

Why is it called black duck - is there a story to tell? (btw make sure you get any of the writing on the bottle copyread and proofread by someone you know will get it right.)

What other brands and logos does your target market like and what do they look like? (think around the subject, not necessarily just beer).

If you can't get definitive answers to this, then try and figure it out.

Get the proofs from the designer and send them around a select group of people who are in your target market to critique - not a bunch of reprobate half-pissed homebrewers :lol:

Stick some examples on bottles and put them next to competitors' bottles... now will someone take it seriously?

And enjoy.

The design is a really ******* important part of a business like this, but once you've got a logo sorted and got it trademarked you'll feel like the ducks doo-dahs

- it's finally friggin' happening!!!

Fatgodzilla · 9/9/10

bum said:
BjornJ, I would have thought Red Duck being in the same market might be a bigger concern but I'm sure he's aware of them and it doesn't bother him so I doubt another Black Duck in NZ is even worth thinking about.

assume they have secured the trade name for NSW (and Queensland.) No one gives a black duck about NZ copyright.

Shed101 · 9/9/10

BjornJ said:
There already seems to be a Black Duck brewery in NZ?

View attachment 40653

Actually that could be a problem ... Bootleg brewery used to do a beer with Epic in the title, until a certain Kiwi brewery had a word.

Charst · 9/9/10

Quick Suggestion for a name Change. Dead Duck?

BjornJ · 9/9/10

Here's another suggestion hoping for some free beer

It's ...eh.. simplistic? I mean stylish and minimalistic. A duck on a plain background, woohoo!

thanks
Bjorn

bcp · 9/9/10

I was playing with this when i was trying to find my own label and 'brewery' name - this was just a first quick sketch so the design elements aren't all there. But it's the wrong bloody colour and the wrong bloody bird.

Gulpa · 9/9/10

schooey,

If ever I start a brewery, youre the man! Nice work.

Cheers
Andrew.

Pumpy · 9/9/10

beerforal said:
Hi all,
We have recently been granted all our approvals and are trading as the Black Duck Brewery. We have engaged a graphic designer who has missed the beer concept completely and we need help.
I have seen the work some of you guys have done for your own labels and hope we can harness the AHB talent.
The carrot will be a 50L keg of our 'Proper Bitter' for you to enjoy at your leisure if we choose your logo.
If you are local enough, I will come and serve it personally at your do.

Local can be anywhere though. We are at Herons Creek, just south of Port Macquarie, but we travel from Melbourne to Goondowindi. Sorry guys over in the west, but I can organise some postage.

We need a logo that represents us and will be on our labels and our marketing, so you get pretty good cudos.

Check out our website www.blackduckbrewery.com.au and you can see a bit about us.

I hope you will all get on board and help us out.

Cheers

I really liked your logo , saw it recently and is original and different , I my opinion I would not change

Pumpy

Cocko · 9/9/10

Logo NOT Label:

View attachment 40664

Keg please!

RetsamHsam · 10/9/10

BjornJ said:
There already seems to be a Black Duck brewery in NZ?

View attachment 40653

Black Duck is the name of the beer, the brewery name is "Hawkes Bay Independent Brewery"

reviled · 10/9/10

BjornJ said:
another one:

View attachment 40654

Thats just the name of their dark ale not the brewery, its actually made by Hawkes Bay Independant breweries, and is very rarely seen on the shelves in NZ, so I doubt there is cause for concern!

reviled · 10/9/10

Shed101 said:
Actually that could be a problem ... Bootleg brewery used to do a beer with Epic in the title, until a certain Kiwi brewery had a word.

Sure it wont be a problem, there is also an Epic brewing in Utah as well as in NZ

Bill8o · 10/9/10

A few ideas... I guess you can take any of the designs you like back to your Graphic designer to develop a little more...

bum · 10/9/10

Nice work, Bill8o.

argon · 10/9/10

Bill8o said:
A few ideas... I guess you can take any of the designs you like back to your Graphic designer to develop a little more...
View attachment 40672
View attachment 40673
View attachment 40674

I like the first one... was thinking of integrating some barley and hops in foreground perhaps?

WSC · 10/9/10

Bill8o said:
A few ideas... I guess you can take any of the designs you like back to your Graphic designer to develop a little more...
View attachment 40672
View attachment 40673
View attachment 40674

Nice, this is why many creative minds working on something is better than breifing one or a team of designers who work in the same place.

Flame suit on..........if i was a desginer or creative I would be working on an alternative business model.......

alowen474 · 10/9/10

Bill8o said:
A few ideas... I guess you can take any of the designs you like back to your Graphic designer to develop a little more...
View attachment 40672
View attachment 40673
View attachment 40674

Good job. The first one looks really good.
There are a few good ones here that will be rewarded.

Thanks for the efforts.

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Graphic Designers - I Need A Logo

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