Disclaimer: I'm a Toyota/Subaru guy....
Brief backstory: I recently had to take a quick weekend trip to country NSW. For this I flew to Sydney and hired a car. I would've been happy with a corolla but all hire companies have things that are "like a corolla". I decided for the several hours of country roads it was worth having a larger car. Only hiring for 2 days meant the difference in cost was fairly trivial. As such i went for a "Premium Large Sedan". I got a Falcon XR6.
All in all the car wasn't too bad. It went ok, the handling was ok and the economy was actually surprisingly good (our little Impreza is almost more thirsty). The problem was there were little things that had very little thought:
- There was no footrest for the drivers left foot, you could have the seat further forward so you could put it on the floor but then your right foot is awkward.
- The steering wheel controls for the audio let you change volume and mode (AM/FM/CD etc) but not track/channel.
- The bluetooth only does phone calls not audio streaming.
- The buttons for changing the information on the dashboard are on either side of the steering wheel where they are obscured from vision.
- To change the dash display you had to use the menu system which involved the buttons on both sides of the steering wheel, you can't do it one handed and shouldn't do it while driving.
- Something with the cruise control was strange... don't remember what
- etc... (I'm sure there were more but they allude me atm)
I honestly think that the XR6 is 95% of the way to being a decent car but all the little things let it down after all the hard part has been done. In a lot of cases the fixes for these issues have a fairly low per unit cost, with some of them (e.g. software/moving controls) having no per unit cost.
I think the thought that goes into the details on Subarus and Toyotas are a massive part of their success. You get in a model you've never driven before and things are generally where you expect them to be, work intuitively and have the features you want. At least that's been the case in all the ones I've driven. Yes both companies have made their mistakes but they've learnt from them.
As with websites (what I do for a crust) I think user experience (UX) is as important as functionality when it comes to getting value from a product/solution.
As per usual - this is just my opinion, feel free to rip it to shreds with evidence to the contrary