Everything in the greenhouses is Hydroponic, it isn't a fertilizer as such spog it is nutrients, no chemicals, just nutrients. I buy mine in bulk, when I say bulk 5 kg of part A and 5 kg of part B 200 gram of each mixed with one litre of water each and then 500 ml of each mixed with 9 litres of water so ending up with a 10 litre batch of nutrient which is then fed into the water supply via a venturi system if using a pump. Depending on how many pots in a system say a dozen the nutrient will last for a couple of years and it is around the $100 mark, as for the growing medium almost anything will do, as long as it will not upset the pH as wood chips would, I tried the rice hulls and they worked fine but I tried the coir blocks from Bunnings and the plants died. I have read of growers using sand,coarse grit even textile waste in places where the clothing sweat shops are.
If using a gravity feed then using the smart valves is the way to go, the plant will only drink when it needs too.