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Sooo, hard seltzers?
Just anecdotally, Capital First Tracks ($9) was a good beer, but it had absolutely nothing on Deeds Once More Into The Fray ($28)The point I was trying to make is there seems to be no correlation between the price, and what is actually in the can/bottle, obviously breweries will have different costs, and markups but how do you justify $25 for a can of stout made in downtown Oz when you can get a bottle of monk goodness shipped halfway round the world for less? Not comparing apples with apples? Ok how about: Philter Stout $9.99 7%abv, Capital First Tracks Imperial $8.50 10.5%abv?
From the many surveys that have been done on drinkers and 0 % alcohol beer, there is not a significant market for it. I think the many bits on social media and even print media are part of a campaign by some of the big companies to make 0 % abv beer trendy. By saying it is enough times it becomes real. Nothing new, the beer industry is like many industries with marketing people using the old - " if you can't dazzle them with brillance(or flavour) baffle them with bullsh.t"Aaaaargh!
Hang on, on second thoughts, if we take the latest craze of 0% alcohol, mix it with the hard seltzer phenomenon.
MY GOD! I've got it, the next big thing is going to be Soda Water!!!
Wrap it up in a fancy can (200ml, keeps em coming back for more) and charge an exorbitant amount of money which keeps the tossers, and posers happy, whilst leaving normal folks alone, and unharmed. Shoulda been in marketin.
Slightly OT:Hangover, there may be an organisation, Hopaholics Anonymous, that can help you. I've heard you sprinkle Citra pellets on eggs and stuff a roast chicken with Galaxy flowers.