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This was archive's reply to Brews news article which gave us a fairly poor review as copied below. Not sure if our reply it will actually get published on Brews News so we thought we'd post it here as well.
"First up we have what is, now, the veteran of the Brisbane scene located in the West End, Archive Bar. After a number of visits over a couple of years, Archive seems to be making a move towards a safer beer list. The bar and bottle shop next-door that is an extension of the existing bar was not open at the time of my most recent visit so there may be something more interesting in there. Archive is still a great space with some really good beers. The list just seems to be coming back towards the mainstream from what it was in the past. While this may be a good thing for getting more punters in, it is disappointing for the beer lover looking for something a bit different. It’s a good place to go and drink for some good quality beers but not the place you would go to discover new and interesting things. A great place to spend the night with some good pale ales and some mates." Aaron Brews News...
http://www.brewsnews.com.au/2012/01/brisba...1/#comment-5451
Archive's reply is as follows
Dear sir/editor,
Archive here. Needless to say, after reading this article we felt the need to defend ourselves to against a rather lacklustre review of our humble establishment, if only in the attempt to correct a few minor points that the author/blogger/beer-drinker seemed to have missed upon his visit to our venue.
But before we get into all that, to those that came to our defence (namely Snow, James Costello, Ben Connery), we humbly thank you for your steadfast support of what we have built over the past 18 months. Next time you’re in, the first beer is on us.
Now back to the matter at hand. While we accept and understand that the author may have had limited time to inspect our venue and sample a few beverages from our ‘safe beer list’ (which currently stands at mere 350+ domestic and International craft beers), we would like to humbly remind you that fact is far more enjoyable than fiction, so please allow us a moment to retort to your sorely inaccurate depiction of our venue, but more importantly, your deprecating description of the beers that we stock.
Firstly, in response to your point that we’ve somehow moved towards a “safer beer list”. Well, we must admit, even we had a good chuckle at that one. Have you considered stand-up at all? Laughter aside for a moment however, we are actually honestly intrigued to hear what you consider exciting if 350+ craft beers is a point of safety in your mind.
The sore fact of the matter is that WE actively source all our beers, usually from breweries themselves as we are not content enough to sit on our hands waiting for sales reps to approach us with new and exciting offerings. Although to be fair a simple inspection of our website would clarify this fact for you. Although seeing as ours was the only website not hyperlinked in your article, we understand how you might have missed it, but allow us to rectify that for you with links to our Domestic(http://www.archivebeerboutique.com.au/wp-content/uploads/MainBeerList.pdf), International (http://www.archivebeerboutique.com.au/wp-content/uploads/NextDoorImport.pdf) and Reserve (http://www.archivebeerboutique.com.au/wp-content/uploads/ReserveSelection.pdf) beer menus; safe as they are.
You also seemed to be under the impression that Archive is “not the place you would go to discover new and interesting things.” If by ‘things’ you were in fact referring to beer, then I’m sorry to say you are sorely mistaken. In fact, we are one of the only venues in Brisbane whose beer list continues to grow each and every week as we actively source new beers for our patron’s enjoyment.
You obviously must have also missed our multiple craft beer festivals, tap blackouts, Armakeggon, Beer Academies and upcoming Fe-brew-ary events where we have had craft beers never before seen in Queensland. In the last week alone we have added over 20 new beers to our fridges and have another 15 or so coming on next month for yet another ALL-NEW beer-themed event. A simple check of our newsletter here (http://www.archivebeerboutique.com.au/wp-content/Newsletter/htmlnewsletter.html) would have told you as much, but never mind all that now.
One last thing, the back bar and bottleshop are always open should you want anything, you simply have to ask any of the bartenders at the main bar to help you out. Well that’s all from us. A big here cheers to hoping your next article is a little bit better researched and fact driven.
"First up we have what is, now, the veteran of the Brisbane scene located in the West End, Archive Bar. After a number of visits over a couple of years, Archive seems to be making a move towards a safer beer list. The bar and bottle shop next-door that is an extension of the existing bar was not open at the time of my most recent visit so there may be something more interesting in there. Archive is still a great space with some really good beers. The list just seems to be coming back towards the mainstream from what it was in the past. While this may be a good thing for getting more punters in, it is disappointing for the beer lover looking for something a bit different. It’s a good place to go and drink for some good quality beers but not the place you would go to discover new and interesting things. A great place to spend the night with some good pale ales and some mates." Aaron Brews News...
http://www.brewsnews.com.au/2012/01/brisba...1/#comment-5451
Archive's reply is as follows
Dear sir/editor,
Archive here. Needless to say, after reading this article we felt the need to defend ourselves to against a rather lacklustre review of our humble establishment, if only in the attempt to correct a few minor points that the author/blogger/beer-drinker seemed to have missed upon his visit to our venue.
But before we get into all that, to those that came to our defence (namely Snow, James Costello, Ben Connery), we humbly thank you for your steadfast support of what we have built over the past 18 months. Next time you’re in, the first beer is on us.
Now back to the matter at hand. While we accept and understand that the author may have had limited time to inspect our venue and sample a few beverages from our ‘safe beer list’ (which currently stands at mere 350+ domestic and International craft beers), we would like to humbly remind you that fact is far more enjoyable than fiction, so please allow us a moment to retort to your sorely inaccurate depiction of our venue, but more importantly, your deprecating description of the beers that we stock.
Firstly, in response to your point that we’ve somehow moved towards a “safer beer list”. Well, we must admit, even we had a good chuckle at that one. Have you considered stand-up at all? Laughter aside for a moment however, we are actually honestly intrigued to hear what you consider exciting if 350+ craft beers is a point of safety in your mind.
The sore fact of the matter is that WE actively source all our beers, usually from breweries themselves as we are not content enough to sit on our hands waiting for sales reps to approach us with new and exciting offerings. Although to be fair a simple inspection of our website would clarify this fact for you. Although seeing as ours was the only website not hyperlinked in your article, we understand how you might have missed it, but allow us to rectify that for you with links to our Domestic(http://www.archivebeerboutique.com.au/wp-content/uploads/MainBeerList.pdf), International (http://www.archivebeerboutique.com.au/wp-content/uploads/NextDoorImport.pdf) and Reserve (http://www.archivebeerboutique.com.au/wp-content/uploads/ReserveSelection.pdf) beer menus; safe as they are.
You also seemed to be under the impression that Archive is “not the place you would go to discover new and interesting things.” If by ‘things’ you were in fact referring to beer, then I’m sorry to say you are sorely mistaken. In fact, we are one of the only venues in Brisbane whose beer list continues to grow each and every week as we actively source new beers for our patron’s enjoyment.
You obviously must have also missed our multiple craft beer festivals, tap blackouts, Armakeggon, Beer Academies and upcoming Fe-brew-ary events where we have had craft beers never before seen in Queensland. In the last week alone we have added over 20 new beers to our fridges and have another 15 or so coming on next month for yet another ALL-NEW beer-themed event. A simple check of our newsletter here (http://www.archivebeerboutique.com.au/wp-content/Newsletter/htmlnewsletter.html) would have told you as much, but never mind all that now.
One last thing, the back bar and bottleshop are always open should you want anything, you simply have to ask any of the bartenders at the main bar to help you out. Well that’s all from us. A big here cheers to hoping your next article is a little bit better researched and fact driven.
h34r:
