Might throw my two bob in here. Haven't written an essay in a while and I imagine that a lot of people reading this thread would be considering venturing into AG. My comments that follow may or may not apply to experienced AG'ers but they DO apply to beginners...
Before you go and buy any equipment,
read this - the beginning and ending posts. The logic that brought about these guys being able to simply do an AG originated in
this thread
For those contemplating AG, reading the above will serve you well.
In those threads you will find that grain to water ratio is irrelevant to a beginner and, in fact, what you read may be quite mis-leading. In the second thread above, an experienced traditional brewer (AndrewQLD) actually mashed with a ridiculously high water to grain ratio and had as good efficiency and taste results as traditional brews. This is something that I now do with every brew and I'm getting some good beers including my second pilsener (stuffed the first one up on temp - whoops! Still very drinkable though.) Others are doing it to.
So, if I had my time again, I wouldn't buy an esky (mine now acts as a "fermenting fridge"), I'd buy a bloody good pot.
If you do need to buy an esky, then buy the biggest you can get that will also serve some other brewing purpose (such as a fermenting fridge).
To save you a little more time and trouble, get an esky with a tap. Don't worry about building a manifold etc - just use the nylon material described in the first thread above and whack as much water in the esky, hopefully around 40 litres, to end up with a 23 litre batch after a 90 minute boil, as you can.
So, a 65 litre esky is best - you can fit a fermenter in it if you stand the esky on its end!
Hope this helps those dying to have a crack at AG.
Justin also wrote, before the above threads,
A Guide to Starting Out in AG which shows the pitfalls of getting too technical in your equipment when you are starting out.
Cheers,
Pat
EDIT: Did I write all that last night? My goodness! I also should have said that the size and shape of the esky is more critical when fly sparging. It's not too much of an issue for batch sparging or full-volume sparging.