soundawake
Well-Known Member
- Joined
- 22/4/11
- Messages
- 211
- Reaction score
- 14
Funny you mention.. At the Coopers 150th birthday bash here in Adelaide, got a chance to have a beer and chat with Dr Tim Cooper. I preferred to 'turn' my Coopers beers, and my friend did not. We asked Dr Tim, 'Do YOU turn and rotate your beers?' He replied that the whole turning/rolling your bottle thing was completely out of the marketing dept, and he didn't bother as there was no difference in taste. I actually think there IS a difference in taste, then again I'm not a doctor.. but there you go. Dr Tim thinks its a load of ****.Feldon said:(Also aware that a common marketing ploy is to get consumers engaged and invested with their product by spending more time with it. Which is what we do with rehydration. Bit like Coopers telling us to roll a stubby of across the bar before drinking it to mix up the yeast. But that's just me and my suspicions of corporate agendas)
Was great chatting with him, he was a very honest and regular guy - no ******** with him.
Here is a photo to prove I had a beer with him... can you see the guy photobombing in the background? Classic!!