Numbers On Australian Homebrewers?

[kixbooty]

Hey everyone,

Apologies if this has been discussed before but I wasn't able to find anything recent.

For a uni assignment I'm creating a dummy craftbrewer magazine and I need to define my target audience.

I was looking for some figures on homebrewers in Australia as a whole. Does anyone know where I can find this kind of information? (Beer and Brewer magazine is not really a help btw).

Much appreciated if someone could help me out.

Thanks

Sara

 

[Yob]

Only a thought and I don't know for sure, Australian Beureau of Statistics?

 

[DU99]

i have never seen that question on a census form...

 

[Yob]

Pity

 

[kixbooty]

i have never seen that question on a census form...

that is a damn shame!

 

[bum]

i have never seen that question on a census form...

Question 19?

 

[Muzduk]

Maybe start with the number of registered users on here and put a percentage increase based inline with craftbrew expansion?? Baffle with bullshit i say

 

[HBHB]

Sara, this document prepared as a report mainly for alcohol and substance abuse reference has a number of statistics based on preference, incomes etc.

http://www.fare.org.au/wp-content/uploads/2012/09/What-Australians-Drink.pdf

Hope it's of some assistance.

Martin

 

[DU99]

the word "approx" comes in handy..

 

[mmmyummybeer]

Long shot but I think Kirrily Waldhorn did a bit of work with beer statistics, she might have something on homebrewers or might know where to find that sort of information.

http://beerdiva.com.au/ContactForm.aspx?pid=16

 

[Droopy]

What if you have a foreigner brewing on Australian soil?? Would you count them as an Australian home brewer?

 

[GrumpyPaul]

Only a thought and I don't know for sure, Australian Beureau Brewer of Statistics?

FTFY

 

[kixbooty]

What if you have a foreigner brewing on Australian soil?? Would you count them as an Australian home brewer?

YES!

"approx" sounds like the way to go

 

[daehssip]

you can take a "media" approach and blow it out of proportion

 

[yum beer]

i would of thought it would be easy to define your target audience....Homebrewers.
How many? preferably all of them.
I know 3 people who homebrew, would you like their names?

 

[yum beer]

Sounds like a good idea. "Craftbrewing for dummies'.
A few HBS could do with a copy.

 

[timmi9191]

Conspiracy theory.. The aus gov is gathering stats on the number of brewers in order to establish the taxes they're missing on commercial alcohol sales.. Next step a homebrew tax!

 

[goodbrew]

okay I'll start it off.

+1

 

[kixbooty]

Sounds like a good idea. "Craftbrewing for dummies'.
A few HBS could do with a copy.

hahaha when I said 'dummy' magazine I meant a mock one. But I like your idea better.

Conspiracy theory.. The aus gov is gathering stats on the number of brewers in order to establish the taxes they're missing on commercial alcohol sales.. Next step a homebrew tax!

If we get a homebrew tax I'm moving to New Zealand. They have better hops anyway.

okay I'll start it off.

+1

hahahahaha
+2

 

[punkin]

And legal distilling at home.