I currently have a 40L urn and I have attached a $5 blue camping mat to the outside, held in place with some old belts.
I put the lid on the urn (not insulated) then cover the lid in a towel, then cover the whole thing in a big blanket.
It works well (about 1.5 degrees lost over the hour) but it's annoying using the big blanket. I'd much rather be able to do one of the following.
1 - Insulate the urn with better passive lagging and also insulate the lid of the urn so that I only need put the lid on and walk away.
2 - Make an insulated cover for the whole urn that's exactly the right shape. Like a big upside down stubbie cooler, perhaps even with some straps at the bottom to tighten it so it hugs the urn at the bottom.
I don't know if option 1 would ever give the right performance because the heat would likely find a way out, but number 2 I reckon would give better performance than my current method if done right, and it could be used as an urn cover when the urn isn't in use as well.