define success? Commercial success (ie. it sells well), or success as judged by your own taste buds, or success in a beer competition?
Pretty good assessment. The two pale beers I brew account for the bulk of sales and I have to work hard to ensure they're tasty without the mainstream drinkers finding them too challenging. I even brew a mid... yetch. IPA and Robust Porter have their diehard fans, but the volumes are pretty small.Every successful micro I'm aware of more or less follows this formula.
Sqyre is right about the branding aspect. I've always wanted to do a beer brand called 'Harden', like the town in NSW, that featured big, phallic tap handles of various colours. Beers would include Harden Red, Harden Black, Harden Pils (in Pfizer blue of course) and a stumpy little tartan tap handle for Harden Wee Heavy.
The name I would like to use (but probably never will because I'm a big chicken) is Huge Whore. There used to be a sitcom called (I think) The Norm Show, in which the main character, Norm MacDonald, would often use the phrase 'huge whore.' The greatest profit would be made on t-shirts, caps, etc. 'When was the last time you had a Huge Whore?' 'You'd smile too if you just had a Huge Blonde Whore' 'I have a Huge Whore in my fridge' Maybe one day.
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